Team

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Meet The Team

A Sassoon Instructor is unique, passionate about their craft and educated to the very highest standards in the Sassoon proprietary methods; they love their subject and are absolute perfectionists in their specialist field. Undertaking rigorous initial training that is continually updated, each Sassoon Instructor has excellent subject knowledge that they deliver with pace and interest. They develop minds and talents in a nurturing, engaging way to help you achieve your full potential.

Talia Wildes
Talia Wildes

Talia Wildes

Education Administrator

Talia Wildes

Education Administrator

Talia Wildes
Biography

I'VE BEEN WITH SASSOON SINCE:

  • 2003

THE MOST REWARDING PART OF WORKING FOR SASSOON IS:

  • Working everyday next to gifted colleagues who are dedicated and caring both to the Sassoon way and their guests.

I AM:

  • Detailed, creative, current.

MY STYLE IS:

  • Classic, clean-lines, monochromatic.

MY #1 HAIR TIP:

  • Always say yes to a conditioning treatment because healthy hair has no limitations.
Richie Rivera
Richie Rivera

Richie Rivera

North American Color Director

Richie Rivera

North American Color Director

Richie Rivera
Biography

North American Color Director, Richie Rivera started his Sassoon career at the Los Angeles Academy in 1992. He then went on to complete his apprenticeship at the Boston Salon in 1993, where he has been based for the last 19 years. During Richie’s time at Sassoon, he has worked as Salon Color Director and East Coast Regional Color Director before earning the prestigious role of North American Color Director in April 2012. In this role, Richie has the ultimate responsibility of educating and developing the next generation of colorists and tinters in all the North America Salons and Academies.

Over his 20 years with Sassoon, Richie has gained a reputation for being a gifted educator, who captivates his audiences while teaching the renowned Sassoon color techniques. Frequently representing Sassoon internationally, from Japan to Brazil and everywhere in between, Richie spends much of his time showcasing Sassoon collections and leading countless shows and seminars. Additionally, his talent behind the chair has led to a fiercely loyal clientele in Boston, where he continues to see clients on a regular basis.

What inspires you
  • Art
  • Fashion
  • "The Youth”
Who do you admire
  • People who help others
  • Anybody who can fix anything
Top tip
  • Continuing education
  • Dedication
  • Be humble
Elaine Mitchell
Elaine Mitchell

Elaine Mitchell

Senior Creative Director

Elaine Mitchell

Senior Creative Director

Elaine Mitchell
Biography

Elaine joined the Sassoon team in 1993 after completing her extensive training at the London Academy. Based at the Glasgow Salon, Elaine worked tirelessly towards the coveted Creative Director role and earned that position in 1998. From Scotland, Elaine transferred to the New York City Uptown Salon, where she currently leads the team with grace, determination and style and offers students the opportunity to learn from her immense experience with regular Sassoon Academy weekend courses. Over the years, she has led several Fashion Week teams in London, Paris, Milan, and New York, worked on editorial photo shoots, TV commercials and demonstrations at various beauty shows, all while continuing to look after a loyal client base.
 

What inspires you
  • My sister’s strength
  • Vidal….
  • Music & Films
Who do you admire
  • Angelina Jolie (she gives back)
  • My mum
Top tip
  • Remember that you can make or break someone’s day.