In an age where collective action is usurping the cult of personality, celebrity-led fashion looks stale. The time is right for clothes that represent authenticity and consistency; clothing that’s not trend-related and has stood the test of time. Overalls, dungarees, aprons and palazzo pants hold a modern beauty when fashioned out of fresh white linen and French navy cotton drill.
The Academy Collection takes inspiration from the work of documentary photographer August Sander (1876-1964) who spent decades creating a collective portrait of the German people documenting the country’s change from an a rural to industrial economy. His portfolio of people spanned the social classes; bricklayers and clerks were shot alongside bankers and bureaucrats. The photographs were framed with formal simplicity and clothes used as an important identifier of occupation. The purity of Sander’s framing and photographic style plus the historic work-wear worn by his sitters has inspired fashion designers such as diverse as Christophe Lemaire and Yohji Yamamoto and, in turn, this season’s Academy Collection.
‘we’re moving against the idea of one technique fitting all – it’s all about personalisation.’ Says UK Colour Director, Edward Darley.
To view the new SS18 Academy Collection, Click Here