“There’s always something to develop! If it’s not the mechanics of the haircut, it’s the individual and understanding what they want to express with their look.”
Petteri’s role as Academy Assistant Creative Director involves him on multiple projects from London Fashion Week to Sassoon collections and traveling internationally to share the Sassoon method, where he cherishes every opportunity to meet and exchange ideas with professionals from all over the world.
A lover of art, fashion and culture, Petteri is passionate about combining the Sassoon house codes of geometry and technique with a wide variety of visual references.
He feels there’s always something to offer for his students, whether a beginner or an experienced stylist.