Team

Meet The Team

A Sassoon Instructor is unique, passionate about their craft and educated to the very highest standards in the Sassoon proprietary methods; they love their subject and are absolute perfectionists in their specialist field. Undertaking rigorous initial training that is continually updated, each Sassoon Instructor has excellent subject knowledge that they deliver with pace and interest. They develop minds and talents in a nurturing, engaging way to help you achieve your full potential.

Traci Sakosits
Traci Sakosits

Traci Sakosits

North American Creative Director

Traci Sakosits

North American Creative Director

Traci Sakosits
Biography

North American Creative Director, Traci Sakosits started her training at Sassoon in New York in 1992, where her talents were soon recognized and she moved swiftly up the ranks. She transferred to the Beverly Hills Salon as a stylist in 1994 and was promoted to Assistant Creative Director two years later. The call to teach came quickly, and Traci then moved to the Los Angeles Academy in 1997, where she has been based for the last 15 years. While in Los Angeles, she earned the roles of Creative Director and Regional Creative Director, before being appointed the role of North American Creative Director in April 2012 as a result of her passion and dedication to Sassoon.

As North American Creative Director, Traci coaches and inspires all the Sassoon stylists in the Salons and Academies across the country. Her calm temperament, incredible talent and giving personality make her the ideal person for this role. Traci’s position also includes leading shows and seminars around the globe, presenting the latest collections on beauty runways and styling Sassoon editorial shoots. Thousands of fellow hair professionals and students have been empowered by Traci.  "From the very start of my career, I knew I wanted to teach. I love the idea of carrying on the Sassoon ethos,’’ said Traci.

What inspires you
  • My son, whose eyes are always wide open
  • The creative process
  • Photography  “…capturing a moment in time”
Who do you admire
  • Creative people who are courageous and giving
Top tip
  • Surround yourself with a great network of people who have high standards and are willing to share knowledge and skills
  • Practice makes perfect
  • Education is the key to success and ongoing education can raise the level of hair design
Travis Smith
Travis Smith

Travis Smith

Lead Cutting Instructor

Travis Smith

Lead Cutting Instructor

Travis Smith
Biography

Travis decided to join the Sassoon team after eight years in the industry where he collaborated with other educators, built a loyal client base and earned an Art Director position. However, he decided to completely re-direct his career ambitions after seeing a Sassoon collection show at the International Salon and Spa Expo, following which, Travis’s entire perspective changed and he fell in love with Sassoon.

Almost immediately, Travis started his Sassoon Varderer training at the Beverly Hills Salon in 2012. He spent a year and half learning Sassoon technique and, following completion, accepted a position at the Santa Monica Academy in July 2013. In 2014, Travis relocated to the Chicago Academy, where he currently offers his expertise as Lead Instructor.

Sharing Sassoon education with hair professionals around the world marks Travis’s ultimate goal and by earning a place on the Sassoon team, he is well on his way to achieving it.

What inspires you
  • Music of Chino Moreno
  • The classic cuts of Sassoon
  • The street art of Los Angeles
  • Hard core music
  • The DIY ethic
Who do you admire
  • The Sassoon Creative Team past and present
  • My father
  • Tim Hartley
  • Henry Rollins
Top tip
  • Never give up
  • Everything is a learning experience and you can learn something from anyone
  • Always be yourself
Richie Rivera
Richie Rivera

Richie Rivera

North American Color Director

Richie Rivera

North American Color Director

Richie Rivera
Biography

North American Color Director, Richie Rivera started his Sassoon career at the Los Angeles Academy in 1992. He then went on to complete his apprenticeship at the Boston Salon in 1993, where he has been based for the last 19 years. During Richie’s time at Sassoon, he has worked as Salon Color Director and East Coast Regional Color Director before earning the prestigious role of North American Color Director in April 2012. In this role, Richie has the ultimate responsibility of educating and developing the next generation of colorists and tinters in all the North America Salons and Academies.

Over his 20 years with Sassoon, Richie has gained a reputation for being a gifted educator, who captivates his audiences while teaching the renowned Sassoon color techniques. Frequently representing Sassoon internationally, from Japan to Brazil and everywhere in between, Richie spends much of his time showcasing Sassoon collections and leading countless shows and seminars. Additionally, his talent behind the chair has led to a fiercely loyal clientele in Boston, where he continues to see clients on a regular basis.

What inspires you
  • Art
  • Fashion
  • "The Youth”
Who do you admire
  • People who help others
  • Anybody who can fix anything
Top tip
  • Continuing education
  • Dedication
  • Be humble