Elaine Mitchell

“Always Love, Laugh, Learn.” 


Originally from Scotland, Elaine, has been with Sassoon for 27 years. Currently based in New York as the Senior Creative Director, Elaine has worked throughout Europe, Peru and Australia heading up educational seminars.

As well as tv commercials in Asia, Elaine has led fashion week shows in London, Paris and in her home base of New York.

Elaine has a true passion for photo shoots and editorial work whilst still retaining a loyal clientele and thoroughly enjoys mentoring her salon team. 

“I've had an amazing career so far with Sassoon. I love what I do, I love making people feel beautiful and I especially love teaching/ sharing our knowledge with up-and-coming hairdressers.