James Greaves

“Having a tenacious mindset in your education and development will allow you to create a solution for any situation.” 


As creative operational director of the London academy James is responsible for course development and standardising course educational material. He works closely with the team on the collections so that the illustrations and the delivery of Sassoon method is clear.

With his passionate approach James has travelled internationally sharing and demonstrating the Sassoon method to the wider community. He prides himself on delivering our philosophy and believes that strong technical knowledge unlocks the doors to creativity.

James gains his inspiration from society and minimalism and this reflects in his approach to suitable effortless hair.