The new academy collection has arrived

The new Sassoon Academy collection 'Sassoon Now II' has arrived.

Visit Sassoon Online to stream the new step-by-step technical videos:

A Sassoon collection is a moment in time, a meeting of minds, a creative collaboration, turning the seemingly everyday into a new technique, a new look, with new thoughts and feelings. A slightly different angle is sketched, or a different tone suggested, always reliant on precision, precise thought to precise hands. The joy of creating in collaboration. The passion for selecting the right length for the individual, the appropriate length for the hair texture, the correct balance between long and short. Cut and colour poised between light and shade, the beauty of form and the practicality of function, colours selected with a sense of the personality and applied with an awareness of shape.

The collection ‘Sassoon Now’ celebrates the brand, the team, the personalities and the looks that still shape and influence the amazing force that is Sassoon. Mark Hayes International Creative Director says “What drives us is a passion for the creative process and a continuous search to discover new ways to express our creativity and complement an individual’s personality. It lies at the heart of what we do.”

The Sassoon Now collection is the embodiment of Sassoon Creativity and as Vidal put this sentiment so well, ‘If we truly relate to “the now” the past will have taught us and the future will beckon us.’

Creation is elevated to art with unmatched technical precision. There is beauty in the functionality of Sassoon technique. Directly reflecting the bone structure, sympathetic to the natural fall and texture of the hair, a Sassoon cut becomes part of the wearer’s personality, it reflects their mood and their lifestyle.

As hair moves, the dynamic of the shape changes, creating a different silhouette with alternate effects. At Sassoon the process is as important as the finished look.

The application of technique creates mastery of form, which in turn creates wearable, functional hair. The face is an architectural frame as the clarity of the line against the skin accentuates and delineates the bone structure.

While crafted cuts are designed to complement bone structure, individual colours are created to suit skin tone. The process itself is a work of art, based on the principles of colour and their properties. Used in ways to actively affect shape, either accentuating the definition of a line, increasing the depth of graduation, or emphasising the textural quality of layering.

There is a rhythmic, repetitive precision applied to the foiling process, each foil section is accurately positioned, folded and perfectly aligned. The geometrical nature of the sectioning for a total colour belies the fluidity of the finished result. The hair and its shape are a blank canvas.

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